People Strategy · Transformation · AI

People, systems & better ways of working.

I work across people, business and technology to solve complex problems, build smarter systems and create better ways of working — using AI when it makes things simpler, faster and more scalable.

At a glance
Based in Buenos Aires, Argentina
Current role Senior HR Business Partner · Tech, Fin & Product Teams
Focus People Strategy · Organizational Transformation · AI & HR Tech
Scope 600+ people · Executive & senior leaders

About Me

People, systems and a healthy obsession with making things work better.

My career started in HR, but my work has gradually moved far beyond traditional HR.

I’ve found myself drawn to the messy problems: organizations that need to evolve, structures that no longer fit the business, decisions that require both people context and commercial thinking, and processes that are far too manual for the world we’re building.

Today, I work at the intersection of people, business, systems and technology — helping organizations redesign how they work, make better decisions and turn strategy into something people can actually execute.

I like getting close to the problem, understanding what’s really happening, and then building something better — whether that means changing a structure, redesigning a process, automating the work or finding a smarter use for AI.

HR is where I started. Building better ways of working is where I ended up.

Based in Buenos Aires. Usually thinking about work, systems, progressive music, and the next thing I want to build.

Lautaro Urquiza standing by a turquoise coastal cove with cliffside buildings in the background, wearing sunglasses and a black t-shirt, smiling.

Case Studies

Selected work.
Measurable impact.

01 Organization · Transformation

Operating Model Transformation

Translating a global operating model into local organization, talent and workforce decisions.

Global model implementation · Org redesign · Workforce efficiency

My contribution

Partnered with senior leaders to implement a new operating model locally — aligning structure, leadership capabilities and workforce decisions with a global transformation agenda.

Evidence

Global model implementation

  • Org redesign
  • Workforce efficiency
The Challenge

Translating a global operating model into local organization, talent and workforce decisions.

02 HR Tech · People Ops

HR Tech for Complex People Operations

Designing a scalable People technology solution for a high-volume, high-risk workforce process.

Risk reduction · Traceability · Automation

My contribution

Designed and built a Power App to centralize and automate a sensitive workforce process — employee data, notification workflows, access deactivation, equipment return, case tracking and document consolidation.

Evidence

Risk reduction

  • Traceability
  • Automation
The Challenge

Designing a scalable People technology solution for a high-volume, high-risk workforce process.

03 GenAI · People Enablement

AI for People

Using AI to reduce repetitive work and expand the strategic capacity of People teams.

200+ sensitive documents · HRBP AI playbooks · OKR agents · Less repetitive work

My contribution

Built custom GPTs, AI-enabled workflows and practical playbooks that automate repetitive People tasks, improve consistency and free up capacity for strategic HRBP work.

Evidence

200+ sensitive documents

  • HRBP AI playbooks
  • OKR agents
  • Less repetitive work
The Challenge

Using AI to reduce repetitive work and expand the strategic capacity of People teams.

04 Leadership · Transformation

Product Team Transformation

Partnering with Product leadership across business, organization, talent and performance during a major transformation.

Time to market · Global model integration · Talent & performance · Culture & leadership

My contribution

Partnered closely with Product leadership on business and People decisions — shaping organizational structure, talent, performance and team effectiveness through the transformation.

Evidence

Time to market

  • Global model integration
  • Talent & performance
  • Culture & leadership
The Challenge

Partnering with Product leadership across business, organization, talent and performance during a major transformation.


Principles

How I Think.

01

People for the business.

People strategy should help the business make better decisions, build stronger teams and work better.

02

Transformation is human.

Changing structures is easy. Changing how people work, decide and lead is where transformation actually happens.

03

Systems over manual work.
AI beyond experimentation.

I look for the work that shouldn't be manual anymore — then build systems that make it simpler, faster and more scalable.

04

Build, don’t just advise.

I’d rather build a simple solution that works than create a perfect strategy nobody can execute.

05

Challenge the default.

“That’s how we’ve always done it” is usually where I start asking better questions.


Some problems are worth building something better for.

People, systems, technology — and the problems worth solving.

Let’s talk →